From humble beginnings to best in the business
King has about 10 years and 40,000 edits of experience on Wikipedia. He has authored more than 30% of Wikipedia's best company pages, according to the site's independent quality rankings. King's research about company pages on Wikipedia has been featured in PR Week, Ragan, and CorpComms. His work about Wikipedia ethics was published in The International Association of Business Communicators, PR Squared (Shift Communications), and others.
Ethical Wiki's founder, David King, started editing Wikipedia pages for brands around 2008. At the time, he was working for a PR firm in Silicon Valley. He became the firm's Wikipedia "expert."
Although King was an expert among his peers, he was really just learning the ropes.
In 2011, David King quit his job and moved to the east coast with his wife. The only possessions they took was what could fit in four suitcases.
Before the plane even landed, marketing professionals familiar with King's Wikipedia know-how were contacting him for help. Ethical Wiki's first clients were secured over airplane wi-fi.
Ethical Wiki grew mostly through word-of-mouth. People struggling with Wikipedia often asked their professional network if they knew an expert.
King also did volunteer work on Wikipedia. For example, he wrote the History of Public Relations page.
Ethical Wiki has now served hundreds of companies, non-profits, politicians, and other individuals. Some of the largest companies in the world have put their trust in Ethical Wiki to guide them through this challenging area of marketing.
King plans to take the bar in 2019, after which he will expand into legal services with King @ Law.