The Wikipedia Marketing Blog

Wikipedia & Astroturfing: The Last Word

Posted by David King on Sun, Oct 07, 2012

Wikipedia's openly editable model and a history of misbehavior on the site creates radical attitudes about what constitutes astrotrufing on the online encyclopedia. According to the FTC, astroturfing occurs when someone intentionally gives the appearance of an organic, grass-roots source by not disclosing they were re-imbursed for their statements.

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Tags: Wikipedia,, legal, astroturfing, astroturf, FTC, regulations

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