That inspired me to write on the six ways to correct errors on Wikipedia safely and ethically as a PR/marketing participant. Avoid becoming the next media embarrassment by following these steps:
- Talk: The first step is to identify yourself on the Talk page of the article, describe the error clearly and provide sources that can verify the correct information.
- Request Edit: Often the Talk page is not closely watched by editors or may be watched by someone with a bias. Add above your comment on the Talk page to add it to a queue of requested edits. This makes your correction request visible to editors that are watching the Request Edit queue, as oppose to just those watching the specific article.
- Editors: Wikipedia gets a lot of poor or erroneous Request Edits and it takes time for volunteer editors to review them. As a result, many Request Edits stay in the queue unanswered for months. If the request is important, consider asking an editor directly to consider your request. Take a look at the Talk page or the article's edit-history to find editors that have participated in the article in the past. Go to their personal Talk page and ask for help.
- COIN: When a company or individual tries to change their own article, Wikipedia refers to this as conflict of interest, because the subject of the article may have different interests (self-promotion) than Wikipedia (neutrality). The Conflict of Interest Noticeboard is where editors advertise issues of conflict of interest that may need attention from the broader community. The board can be used to report bad behavior, but may also be used to ask for help and draw attention from the site's editors to your request.
- OTRS: OTRS stands for the open-ticket request system. It can be used as a last-ditch effort when other venues have failed. Each OTRS submission is answered consistently (usually with in 2-3 days). The volunteer OTRS team doesn't normally handle content issues or correction requests, however if you have already used all your other options, the editor responding will usually help out anyway. To submit a ticket, send an email to firstname.lastname@example.org. Make sure to tell them you've already tried everything else.
- Offer content: Sometimes the article is factual and accurate, but only the organization's controversies are covered, creating an imbalanced article. Unfortunately, it's unlikely volunteer editors will devote the time to beef up the article at your beckoning, so in this case you'll need to research, write and code the rest of the article and use all of the tactics above to request consideration of your content.
Asking for corrections on Wikipedia isn't as obvious as it is with the media. There's nobody to call, several different ways to go about it and a lot of venues that often don't elicit an immediate response. But, by following the advice above, you can get corrections made and stay out of trouble while doing it. It'll just take a little more patience and elbow-grease.