The Wikipedia Marketing Blog

Ethical Wiki has created 20% of Wikipedia's best company pages

Posted by David King on Tue, Feb 10, 2015

The "Good Article" icon above is
added to Wikipedia pages that
were found to be neutral, well-
researched, comprehensive
and of good quality.

Today Ethical Wiki made an announcement that 20 percent of Wikipedia's highest-quality company pages, based on the site's quality rankings, have been written by Ethical Wiki. Editors that participate on Wikipedia on behalf of the person or company a page is about have long been associated with self-serving edits that are destructive to Wikipedia's principles of neutrality; the announcement is a bit of showboating that our work is not only useful to clients, but for Wikipedia and the public as well.

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Tags: Announcements

5 Tips for making a good "Request Edit" on Wikipedia

Posted by David King on Sun, Feb 01, 2015

A "Request Edit" on Wikipedia is a request by someone with a conflict of interest - such as a PR professional acting on behalf of the article's subject - to make changes to a page. This is done on the Talk page of the article using the template seen here on the right. It is used to avoid the appearance of manipulating Wikipedia by asking that a crowd-sourced editor verify the merits of your suggested change.

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Tags: Guides and education

Wikipedia Paid Editing Data from Ethical Wiki

Posted by David King on Wed, Oct 15, 2014

It's been three months since I wrote my last blog post on Wikipedia's new Terms of Use. That's because the debate about public relations and Wikipedia has largely died down. The Wikipedia community remains highly divided on the issue of self-interested editing, but some progress and understanding has been won. 

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Wikipedia's Terms of Use for Marketers Explained

Posted by David King on Wed, Jun 18, 2014

800px-3D_Judges_GavelThe Wall Street Journal and others have been covering the Wikimedia Foundation's announcement of a new Terms of Use. The updated terms require that if you are editing Wikipedia on behalf of a person or organization that you have a financial connection with, that you disclose your affiliation. In other words, marketing professionals are not allowed to pretend to be another member of Wikipedia's anonymous crowd - we have to disclose our affiliation with a client or employer before contributing.

The FAQ that accomodates the new Terms of Use explains what we've been saying at Ethical Wiki for over a year; that this disclosure is already required by section 255.5 of the Federal Trade Commission's commercial practices law. This law is intended to prevent astrotufing, where financial interests make it appear as though their message is coming from a more independent source than it is actually.

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Tags: Law

Largest PR firms issue a joint ethics statement for Wikipedia engagement

Posted by David King on Wed, Jun 11, 2014

A task force of PR professionals, Wikipedians and others had a meeting and decided they were upset that they were only in the press together after Wikipedia manipulation schemes were exposed. So eleven large PR agencies decided to create a joint statement announcing their devotion to Wikipedia's principles and rules; then they made some media hay in TIME MagazineAdAge and others.

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Tags: News

Largest PR firms issue a joint ethics statement for Wikipedia engagement

Posted by David King on Wed, Jun 11, 2014

A task force of PR professionals, Wikipedians and others had a meeting and decided they were upset that they were only in the press together after Wikipedia manipulation schemes were exposed. So eleven large PR agencies decided to create a joint statement announcing their devotion to Wikipedia's principles and rules; then they made some media hay in TIME Magazine, AdAge and others.
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Tags: Wikipedia,, big public relations agencies, ethics statement

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